Radio advertising as a medium

An estimated forty million people in the UK listen to the radio up to seven hours a day. The radio wakes them up in the morning, they listen to the radio while making and eating their breakfast, in the car whilst travelling to work, whilst at work, lunchtimes, travelling home, at leisure and of an evening in bed, as an advertising medium radio is more powerful.

If you’re considering advertising on the radio, you’re not the only one. More and more companies are turning to radio advertising to reach a captive audience.

Radio advertising can be purchased locally with Moorlands Radio, the only truly local station for the Staffordshire Moorlands and can be produced to fit your business’ advertising budget. Moorlands Radio provides its listeners with music, entertainment, news, traffic and what’s on information that affects our listeners’ everyday lives, if it’s happening in the Moorlands then our listeners will hear about it on 103.7 FM… they will also hear about your business when you choose to do a campaign with Moorlands Radio.

Radio advertising, used correctly, cuts through the clutter and can send a clear message to a target audience. Aimed at the right age group in the right income bracket, there’s no need to use visual images as the human mind can be even more powerful than images produced using press or television advertising.

Radio advertising production

The results you will get from your radio advertising campaign will depend on a number of factors. Creating an appealing commercial, sending a clear message, having a clear “call-to-action” message and booking the right time-slots to reach your target audience.

Other factors could be choosing a humorous or serious tone, background music, special effects and dialogue/script to create a picture in the listener’s mind - the cost of producing a commercial from Moorlands Radio starts from as little as £100.

Moorlands Radio understands the medium of radio advertising, our production studio is run by experienced producers who have been making commercials for over 30 years – they know what it’s all about; your success should not be left to chance.

Radio advertising benefits

Apart from the economics of radio advertising, there are other major benefits. Because a radio audience can be employed doing other things whilst listening, radio advertising can be subliminal and is one of the medium’s major advantages. People can listen to the radio while they are driving, working or surfing the Internet. Radio advertising influences us all whether we realise it or not. We have all bought products or services, consciously or subconsciously, as a result of hearing an advertisement on the radio.

The audience may be concentrating on other things, but the subconscious mind is a powerful tool and radio advertising exploits our ability to absorb information to the full extent.

Give radio advertising a try… on the only station that is truly local to the Moorlands.

Contact us today on 01538 383995, or just pop in to our studios in the heart of Leek, where we’ll be happy to help.